The Power of the Word





our mission





We customize our expertise to assist your company or organization by providing advisory services on market entry, venture development and government affairs/CSR to realize your corporate purpose and find your organizational voice. In today's cross-cultural and complex geo-political world, we provide private companies and non-profit organizations solutions in navigating cross-border markets, especially companies from Asia/Europe expanding in the USA or vice versa.



our execution



We act as your advisers and operational team by providing the following services:



Develop a compelling narrative to present to investors, customers and business partners.



Market your products and services via marketing and PR methods and venues.



Forge and develop government and enterprise partnerships.



Explore and expand market access globally with an emphasis on direct investments and economic development via government affairs and Corporate Social Responsibility (CSR).



Identify and expand new market access in Asia (China, Japan, Singapore), US, Germany and France via the above channels.



Our Clients and Prospects



1.



Late stage innovative start-ups with over $100 million annual revenue (pre or post IPO). We focus on education, wellness/health (food as medicine/preventative care) and hospitality/sustainable travel, and enterprise technology for combating climate change.



2.



Strong commitment to sustainability, local job creation, corporate social responsibility (CSR), and environmental, social governance (ESG).



3.



We can assemble an advisory board to solve your urgent problem to enhance your long term growth and scale up in a fast speed.



Our team



bing (bETTY) wei


Founder and President
(US/UK-Asia)


Bing is a seasoned social impact executive with an unique method converge CSR/ESG with Governmental Affairs. Recognized by President Clinton and Bush through her over 20 years of experience in Public Private Partnership (PPP) between US and China.


KENNETH J. PETRILLA


Managing Partner
(UK/USA)


Ken is Managing Director and U.S. representative of ChinaVest. With over 30 years of banking executive experience with Wells Fargo and former Head of California-China Trade Office based in Shanghai. His US/UK experience has provided many clients fund-raising, M&A as well as IPO roadmap.


Dr. Pat Keating


Managing Partner
Talent sourcing & training


Pat has been an entrepreneur, a corporate executive, and a thought-leading academic. He consults with executives seeking to build their organizations' strategic capability and success.


Srinivas Thirunagari


Chief Technology Officer
(India/USA)


Srinivasi owned and architected OTT Video solutions to help streamline VOD & Live pipeline orchestration as well as chart out best-in-class user experiences. He innovated the video ecosystem and leveraged the power of emerging cloud technologies.


sue he


Creative Partner/Executive Coach (France/Africa)


Sue has worked as a designer and art/creative director for advertising, exhibition, fashion, and website company in Paris, France. She has also been an executive cross-cultural/linguist coach.


dORA tAO


Social Media Director


Dora is the founder of Empowering Media, a Bay Area-based Asian social media powerhouse that invests in Shanghai's short video production, fostering a international network in the social marketing. She drives impactful brand narratives via social media platforms.



Xintong Zhang


Professional Translator


Xintong has been working with top book publishers in China for nearly a decade.​


Peggy kang


Digital Marketing Associate


​Peggy has been working in digital marketing, social media marketing, and business development in the US, China, and UK.


feel free to contact us with questions or comments!








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